Too cute to resist: Do whimsical products make consumers overspend?
Wednesday, May 21, 2014 - 14:00
in Health & Medicine
Babies are cute. Kittens are cute. But for some people, products that emphasize baby features like chubby cheeks and large eyes cause them to be more careful and restrained. According to a new study in the Journal of Consumer Research, products that are cute in a playful and whimsical way can bring out more indulgent behavior.