Computer specialists draw the map of the talk in social networks
The spin-off from the Universitat Jaume I (UJI) Ubik Geospatial Solutions has developed a web service that is able to search and retrieve data from social networks and position them on a map for further study and use. The geolocated analysis of social networks performed by this "Web 2.0 Broker Service" enables to visualize where people are talking about something, thus allowing, for example, that advertising agencies can track, measure and analyze the impact of advertising campaigns, or that agencies such as the European Forest Center detect in real time where and when people are talking about a forest fire. Ubik works with international bodies like the United Nations or the European Union, in developing tools and services based in geospatial technologies, a field that is experiencing exponential growth in recent years.