How bubbleberries can look like strawberries and taste of gum

Friday, May 9, 2014 - 07:31 in Mathematics & Economics

British supermarket Waitrose is marketing "bubbleberries" in some of its stores, describing them as resembling a small strawberry that is "beautifully fragrant, with the unmistakable taste of bubblegum". They are admittedly better smelling and tastier than most strawberries in the supermarket. So what is their secret?

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