'Feel good' factor higher when you own, not just use, luxury items

It means more to people to own a luxury product or brand than to have the privilege of simply using one. Just using an affordable luxury item you don't own can, in fact, dampen the feel good factor that normally surrounds such products, say Liselot Hudders and Mario Pandelaere of Ghent University in Belgium. The research was published in Springer's journal Applied Research in Quality of Life.

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