Face it: Instagram pictures with faces are more popular
Thursday, March 20, 2014 - 13:40
in Mathematics & Economics
Like them or not, there's more proof that selfies aren't going away any time soon. Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces. They're also 32 percent more likely to attract comments. The study is one of the first to examine how photos with faces drive engagement on large-scale, image-sharing communities.