The semantics behind the sale price: When does the 'original' price matter?
Tuesday, November 19, 2013 - 18:00
in Mathematics & Economics
Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, "The price was good." But this answer fails to acknowledge that subjective factors also contribute to the perceived value of a deal. According to new research published in the Journal of Consumer Research, it's possible to increase the perception of a good deal.