Mercedes-Benz S-Class stability system uses sensors, stereo camera (w/ Video)
Saturday, September 28, 2013 - 05:30
in Mathematics & Economics
(Phys.org) —This week German automaker Mercedes-Benz put the world on alert to its latest ride control technology in an entertainment-focused ad effort starring chickens, not luxury sedans. The result is that many bloggers are talking a lot about the chickens. The ad promoting the new 2014 S-class cars breaks the auto industry advertising mold, in a move to a viral ad-inducing stare at an animal curiosity. In this instance, the chickens are intended as metaphor for the feature called Magic Ride Control. This involves a stabilized ride that has been compared to a magic carpet ride. The ad, though, had no signs of royal carriages on wheels racing on empty highways or pulling up to opera houses.