Stanford trio explore success formula for Reddit posts
(Phys.org) —Marketers and other new media workers hoping for traffic payoffs will want to study a paper by three Stanford University scientists who have pulled apart the nature of Reddit posts to determine what, beyond quality of content, constitutes success. "What's in a name? Understanding the Interplay between Titles, Content, and Communities in Social Media," shows what a clever use of mathematics can do in getting to the secret sauce of a successful post. The study by Himabindu Lakkaraju, Julian McAuley, and Jure Leskovec found that important factors include where you post on Reddit, when you post on Reddit, and last but not least what title you give the post on Reddit. "Creating, placing, and presenting social media content is a difficult problem. In addition to the quality of the content itself, several factors such as the way the content is presented (the title), the community it is posted to,...