Nokia's map data reveals flow of highway life
(Phys.org) —Nokia's HERE business is casting bright light on Nokia as a company making use of technologies capable of what it calls "mapping for life," enabling better safety for drivers and better use of information for highway planners. Mapping that is most useful for urban planning takes more than capturing an index of streets and buildings, according to Nokia's experts. Location based tracking and realtime mapping are providing richer models to depend on for safe driving. The HERE team has been showing off its visual analyses of driver behavior. Nokia team members watch how people drive using GPS data from portable devices, smartphone apps, and automobile navigation systems. Nokia's Jane Macfarlane, Head of Research for HERE, recently showed Engadget how Nokia creates mapping data with use of information gathered from opt-in smartphone apps, portable navigation devices, and car navigation systems.