Researcher proposes adding scientific measures to boost financial support for higher education
Tuesday, July 23, 2013 - 05:30
in Psychology & Sociology
People regularly develop lifelong, sentimental connections to their alma maters, and it's no secret that colleges and universities rely on those feelings to garner financial support from alumni for everything from scholarships to new athletic uniforms. A University of Kansas professor has published research stating that most universities could benefit from comprehensive, scientifically based plans to identify the unique aspects of a university that alumni identify with and that doing so could lead to more successful and efficient fundraising.