Bovril: a very beefy (and British) love affair
Friday, July 5, 2013 - 06:00
in Mathematics & Economics
The makers of the beef extract called Bovril were pioneers in the dark arts of marketing. Speaking tomorrow at the Oxford Symposium on Food & Cookery, Cambridge University historian Lesley Steinitz will show how that famous black gloop won a cherished place in the heart of the nation.