Social networks shape monkey 'culture' too (w/ Video)
Thursday, June 27, 2013 - 14:00
in Psychology & Sociology
Of course Twitter and Facebook are all the rage, but the power of social networks didn't start just in the digital age. A new study on squirrel monkeys reported in Current Biology, a Cell Press publication, on June 27 finds that monkeys with the strongest social networks catch on fastest to the latest in foraging crazes. They are monkey trendsters.