Study finds political ideology impacts decision-making regarding energy-efficient products
Tuesday, April 30, 2013 - 08:30
in Psychology & Sociology
(Phys.org) —Two researchers from the Wharton School, University of Pennsylvania and another from Duke University in North Carolina together have found that a person's political ideology might impact his or her decision-making when purchasing products described as good for the environment, versus, money saving. In their paper published in Proceedings of the National Academy of Sciences, the team describes two field studies they conducted to better understand the issues involved and the results they found.