Adobe Social gets predictive tool for hyper-targeting

(Phys.org) —Marketing and advertising executives are hearing a lot about the word "predictive," even outdistancing "SEO" as a key goal. That is partly due to software vendors having plenty to say about what their predictive analytics technology can do for businesses. Predictive analytics technology offers predictive data for customers, to optimize the marketer's efforts to increase customer responses and clicks. The data analyses can be used to guide future actions that can produce best results. It's a valued tool for business intelligence, and Adobe has announced that Adobe Social is getting something called predictive publishing. This is a new capability to become part of its Adobe Social service.

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