Researcher finds intuition prevails in innovative decision making
Monday, March 18, 2013 - 07:30
in Mathematics & Economics
Decisions concerning innovations in the early stages of product development arise mostly from intuition. Olli Hyppänen has studied development work in strongly innovative ICT companies in his doctoral dissertation for the Department of Industrial Engineering and Management in Aalto University. He shows that innovative decision making is often remarkably intuitive.