Euclid Zero debuts to capture in-store shopper behavior
Saturday, January 12, 2013 - 18:00
in Mathematics & Economics
(Phys.org)—A Palo Alto-based retail analytics company this week introduced a no-hardware solution for retailers seeking store traffic data on customers. The solution works simply by monitoring people's mobile devices. The company is Euclid and the new product is Euclid Zero, designed to pick up unique mobile device IDs on smartphones when they recognize a store's Wi-Fi network. Euclid Zero will give retailers, malls, and other venues the ability to measure in-store behavior.