Study proves that tourists should pay better attention to currency conversion
Friday, January 4, 2013 - 07:30
in Psychology & Sociology
According to new research from the Stern School of Business, when tourists pay with foreign currencies, they will overspend or underspend, depending on the exchange rate. In a recent study published in the Journal of Retailing, Priya Raghubir, research professor of marketing, Vicki Morwitz, Harvey Golub Professor of Business Leadership, and PhD student Shelle Santana examine how tourists convert foreign currencies to make spending decisions.