Simple opening page increases chance of website being used further

Monday, December 24, 2012 - 08:00 in Psychology & Sociology

If a website's homepage is full of information and images then visitors will click away faster than if they first see a quiet and clear page. So if you want your website to be used, it must have a simple opening page. NWO researcher Rik Crutzen concludes this in a study published online in the scientific journal Interaction Studies.

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