Research helps businesses optimize benefits of crowdsourcing
Wednesday, November 28, 2012 - 09:30
in Psychology & Sociology
(Phys.org)—In today's global marketplace, a growing number of organizations are attempting to gain an edge over their competitors through "crowdsourcing"—the use of large groups of individuals to perform tasks commonly performed by employees or designated agents. Lee Erickson, a doctoral degree candidate at Penn State's College of Information Sciences and Technology (IST), is studying how crowdsourcing processes can be optimized so that companies can match the "right crowd to the right job."