American consumers overvalue US-produced apparel, study finds

In today's globalized economy, a large percentage of apparel products are multinational products as raw materials are produced, transported and assembled in different countries. However, consumers have little information about where and to what extent their apparel is produced domestically or overseas. Now, University of Missouri researchers have found that American consumers place a much higher value on apparel produced entirely in the US with US raw materials as opposed to products produced partially or entirely overseas. The value is so high, in fact, that MU experts worry it could be damaging to US apparel manufacturing businesses and the overall economy.

Read the whole article on Physorg

More from Physorg