Presidential candidate body language plays little role in voter perception
Tuesday, October 16, 2012 - 12:31
in Psychology & Sociology
Viewer impressions of political candidates are heavily weighted to the content of their speech rather than the body language, a new study published in the Journal of Communication has found. The research, conducted by a trio of German scholars, presents a shift from past research showing that nonverbal communication plays a larger role than verbal in presidential debates.