Less is more when choosing between groups of assorted items
Wednesday, October 3, 2012 - 16:00
in Psychology & Sociology
When making decisions about the value of an assortment of different objects, people approximate an average overall value, which though frequently useful can lead to apparently irrational decision-making. A new study published Oct 3 in PLOS ONE by Jerald Kralik and colleagues at Dartmouth College shows for the first time that non-human primates also make similar 'irrational' choices based on approximation.