AMD whets Steamroller appetite at Hot Chips
(Phys.org)—Some might think of AMD as the chip design market underdog, but that underdog raised interest this week when the company's CTO, Mark Papermaster, Senior Vice President & Chief Technology Officer, presented a keynote at the Hot Chips conference, a Cupertino-based symposium focused on high performance chips. Papermaster made some remarks about AMD's upcoming Steamroller x86-64 CPU architecture. Steamroller is a codename for the upcoming CPU architecture from AMD, the third generation of the chip manufacturer's Bulldozer architecture, and will ship next year. Steamroller is in line with the company's general path toward staying distinctive. AMD has been avoiding speed-racing with competitors such as Intel, to see who can come up with the fastest performing chip. Instead, AMD has focused on being regarded as an outstanding chips designer with a distinctive architecture approach.