Selling on eBay? Get higher bids with a red background
Tuesday, July 17, 2012 - 08:50
in Mathematics & Economics
The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation packages, according to a new study in the Journal of Consumer Research. But the color blue can influence consumers to make lower offers when negotiating directly with a seller.