Consumer product giants' eye-trackers size up shoppers
Monday, July 16, 2012 - 04:30
in Mathematics & Economics
(Phys.org) -- Consumer product giants whose supply chains, profit margins, and boardroom reports depend on how fast the paper towels, shampoo, and diapers can fly off the shelves no longer dare to rely on just focus groups or survey handouts for consumer data. Technology is supporting retailers and marketers with sophisticated ways. Neuromarketing has become a frequently used term to describe a shopping environment where advanced technologies s including eye tracking reveal consumer wants and shopping behavior.