3Qs: China overtakes U.S. in smartphone market
Thursday, June 21, 2012 - 05:30
in Mathematics & Economics
In 2011, China surpassed the United States to become the worlds biggest smartphone market, selling an estimated 23.9 million units in that years third quarter. Earlier this month, Microsofts Windows Phone was introduced to the Chinese mobile market, which has already begun to outsell Apples iPhone. Northeastern University news office asked Fareena Sultan, professor of marketing in the College of Business Administration, to explain how and why China has become the king of the mobile phone market.