Dear (insert company name), personalized emails don't impress customers
Tuesday, June 12, 2012 - 10:01
in Mathematics & Economics
Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor. But the research which drew from 10 million marketing emails sent to 600,000 customers also shows there is a way companies can use personal information without driving customers away: send them deals on products they want.