The rise and fall of Kodak's moment
Friday, March 16, 2012 - 07:31
in Mathematics & Economics
On a shelf in his office in Cambridge Judge Business School, Dr Kamal Munir keeps a Kodak Brownie 127. Manufactured in the 1950s, the small Bakelite camera is a powerful reminder of the rise and fall of a global brand and of lessons other businesses would do well to learn.