TV executives crave viewers who watch 2 screens
Friday, February 3, 2012 - 15:30
in Mathematics & Economics
Forget the small screen and the big screen. The hottest new thing in television is the "second screen" - the one on the tablet computer or cell phone that an increasing number of viewers keep an eye on while they're watching TV. And figuring out how to corral all those second-screeners and make money off them was the hottest topic at a recent convention of 5,000 television executives in Miami Beach.