First impressions do count: Research shows made-to-measure suit makes you appear more confident, successful

Friday, September 16, 2011 - 07:31 in Psychology & Sociology

(PhysOrg.com) -- It’s often said that we make judgments about people in the first three seconds of seeing them. Now new research from the University of Hertfordshire, in collaboration with Mathieson & Brooke Tailors (M&BT), shows how much clothing influences these opinions. The study shows that wearing a made-to-measure suit, rather than an off-the-peg equivalent, positively affects the judgments people make in those first three seconds.

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