Technological advances lead to organizational change
Monday, May 23, 2011 - 16:30
in Mathematics & Economics
Changes due to new technologies take time and are difficult to overview. This is a conclusion made in a new doctoral thesis from the University of Gothenburg. The author of the thesis, researcher Sara Hjelm Lidholm, studied a company's transition from mail order to e-commerce over a period of 10 years. The results of the transition include an entirely new organisation and an increased customer focus with stronger customer relations.