Study says U.S. 'fast fashion' apparel trend is losing ground with consumers
Friday, April 29, 2011 - 12:00
in Mathematics & Economics
Elena Karpova says U.S. consumers are increasingly interested in "fast fashion" -- more frequent replacement of inexpensive clothes that become obsolete several weeks after they're purchased. And the Iowa State University apparel, educational studies and hospitality management assistant professor reports that the U.S. apparel industry has responded in kind with its product lines.