Expensive and inexpensive wines taste the same, research shows

Friday, April 15, 2011 - 11:31 in Psychology & Sociology

(PhysOrg.com) -- Psychologist Prof Richard Wiseman (University of Hertfordshire) today revealed the results of The Taste Test - a large-scale experiment to discover whether expensive wines are good value for money. The experiment was carried out as part of the Edinburgh International Science Festival and involved over 400 members of the public tasting either an expensive or inexpensive wine, and then trying to tell which was which.

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