Study: ovulating women unconsciously buy sexier clothing to outdo attractive women
Wednesday, August 4, 2010 - 11:49
in Paleontology & Archaeology
Ovulating women unconsciously buy sexier clothes, says new research from the University of Minnesota's Carlson School of Management. The study finds that ovulating women unconsciously dress to impress - doing so not to impress men, but to outdo rival women during the handful of days each month when they are ovulating.