Evidence that priming affiliation increases helping behavior in infants as young as 18 months
Wednesday, September 2, 2009 - 15:28
in Psychology & Sociology
Most of us are willing to help a neighbor in need, but there's no question that we pay a price for our altruism. Not necessarily in money, but in valuable time and energy, and with no promise of payback. So, why do we engage in prosocial behavior in the first place?