Evidence that priming affiliation increases helping behavior in infants as young as 18 months

Wednesday, September 2, 2009 - 15:28 in Psychology & Sociology

Most of us are willing to help a neighbor in need, but there's no question that we pay a price for our altruism. Not necessarily in money, but in valuable time and energy, and with no promise of payback. So, why do we engage in prosocial behavior in the first place?

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net