Expected Calorie Content Influences Consumers' Reactions to Menu-Board Nutrition Information
Thursday, June 18, 2009 - 12:56
in Health & Medicine
A new study by marketing researchers at the University of Arkansas indicates that many consumers have a poor understanding of the calorie, fat and sodium content of quick-service restaurant meals. This finding is especially true for less healthful meals, such as a cheeseburger with fries and regular (not diet) soft drink.