Don't stand so close to me: Proximity defines how we think of contagion
Friday, June 12, 2009 - 13:28
in Psychology & Sociology
We judge probability and make risk judgments all the time, such as when we try new products or consider which stocks to trade. It would seem that our decisions would be rational and based on concrete factors; however, we are not always so pragmatic. Some judgments are not based solely on relevant information but can be influenced by subjective beliefs.