Stores, brands tap into power of frugal bloggers
Wednesday, June 3, 2009 - 09:28
in Mathematics & Economics
(AP) -- When Melissa Garcia was frustrated by Old Navy's scanty coupon offerings, she didn't just complain to the store. She vented on a message board tied to her blog consumerqueen.com, which is read by at least 30,000 people each month and now, increasingly, by corporate America.