It's the way you say it: how using the right words can cut environmental conflicts

Ecologists have developed a new "tool" that could in future help prevent costly and acrimonious environmental conflicts such as campaigns against culling problem populations of charismatic animals and arguments over genetically modified organisms. The tool, published online this week in the British Ecological Society's Journal of Applied Ecology, involves a novel use of computer-aided content analysis and is based on the recent environmental conflict surrounding hedgehog culling on the Outer Hebrides in Scotland.

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