First-of-its-kind 14-country study ranks consumers according to environmental behavior

Wednesday, May 7, 2008 - 12:14 in Mathematics & Economics

The National Geographic Society and the international polling firm GlobeScan today unveiled a new mechanism for measuring and comparing individual consumer behavior as it relates to the environment. “Greendex(TM) 2008: Consumer Choice and the Environment — A Worldwide Tracking Survey” looks at environmentally sustainable consumption and behavior among consumers in 14 countries.

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