Grapefruit for Dessert? South Korea Could Be a Lucrative Market for Florida Growers
Tuesday, February 28, 2017 - 09:31
in Mathematics & Economics
"We really look at this study and South Korea as information to see if we can increase younger consumers in other countries," said Lisa House, a UF/IFAS professor of food and resource economics and a study co-author. In addition to eating grapefruit, South Koreans also use grapefruit in beer, tea and ice cream, so marketing opportunities abound.