Celebrate or Commemorate?
Thursday, June 9, 2016 - 10:51
in Psychology & Sociology
Graduation, marriage, the birth of a child. All are significant life events that people want to remember as vividly as they can. We often mark these events with a purchase: either a celebratory experience or a material commemoration.Recent research, included in journals such as Experimental Social Psychology and Psychological Science, has indicated a general consumer preference for experiences over material goods when it comes to giving and receiving gifts.