Social Interaction Key to Making African-American Walking Programs Work
Friday, October 19, 2012 - 12:01
in Psychology & Sociology
A University of South Carolina health psychology study shows social marketing and interaction are key to making walking programs work in African-American communities. Findings from Dawn Wilson's study appear in the latest issue of the American Journal of Public Health. It is the first known study to measure the impact of social marketing in the success of this type of health intervention in impoverished communities.