P&G Marketing Layoffs New Sign of the Times, Expert Says
Monday, February 13, 2012 - 18:30
in Mathematics & Economics
Consumer goods giant Procter & Gamble's move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend in which more companies will move their advertising dollars from traditional to digital media, says a marketing expert at Washington University in St. Louis.