New Media Rewriting the Ad Playbook for Super Bowl XLVI
Monday, February 13, 2012 - 18:30
in Mathematics & Economics
The hype and buzz surrounding Super Bowl commercials are big business for companies and have become a major attraction for viewers. Taking advantage of the growing trend, this year's ads are using a variety of tools that go far beyond the traditional TV commercial, said Abhi Biswas, a UT Dallas marketing professor in the Naveen Jindal School of Management.