Do Clean Labels Really Equal Clean Foods?
Thursday, December 15, 2011 - 12:03
in Mathematics & Economics
Recent studies find shoppers are paying more attention to what they put in their bodies, therefore driving development and reformulation of products with cleaner labels. An article in the December 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), written by Barbara Katz, IFT member and President of HealthFocus International and LuAnn Williams, IFT member and Head of Research at Innova Market Insights, says that people tend to perceive foods with simpler labels to be less processed. The article explores how industry is responding to consumer demand for clarity around food labels.