What Gets People Hooked on Healthy Food Messages?

Scientists, educators and marketing experts gathered to discuss how consumers influence and receive food-health and food-safety messages at Institute of Food Technologists Annual Meeting and Food Expo in New Orleans. "Taste is what it's all about," said Nancy Childs, PhD, professor of marketing at Saint Joseph's University in Philadelphia. "The more health-related information and claims that manufacturers present, the more taste assurance the consumer needs."

Read the whole article on Newswise - Scinews

More from Newswise - Scinews