Exotic flavors bubble up in diet soda market
Friday, October 19, 2012 - 23:00
in Health & Medicine
It's been 60 years since diet soda first burst on the scene with a sugar-free ginger ale known as No-Cal that catered to diabetics. Then came RC Cola's Diet Rite, followed by Tab, Fresca and a slew of sugar-free versions of Pepsi and Coca-Cola that seem to be in perpetual states of reformulation to accommodate customers' fickle tastes.