Marketing the Moon: How Space Collectors Retold the Story of Apollo's Success
Friday, August 1, 2014 - 07:00
in Astronomy & Space
At an upcoming space memorabilia auction, among the astronaut autographs, spacecraft parts and mission patches, is a 45-year-old press kit from the first lunar landing. It isn't the sale's star lot, but what it teaches about 'Marketing the Moon' may be it