The Science Of Retweets
Friday, October 9, 2015 - 14:50
in Mathematics & Economics
What's the best time to tweet, to ensure maximum audience engagement? Researchers at the University of Maryland have demonstrated that an algorithm that takes into account the past activity of each of your followers -- and makes predictions about future tweeting -- can lead to more "retweets" than other commonly used methods, such as posting at peak traffic times. The internet is full of advice about when to tweet to gain maximum exposure, but the new study subjects marketing folk wisdom to scientific scrutiny. read more